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What am I eating?

April 6, 2016

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Twinkies introduced April 6, 1930

Twinkies were invented in Schiller Park, Illinois on April 6, 1930, by James Alexander Dewar, a baker for the Continental Baking Company. Realizing that several machines used to make cream-filled strawberry shortcake sat idle when strawberries were out of season, Dewar conceived a snack cake filled with banana cream, which he dubbed the Twinkie. The name came from a billboard he saw in St. Louis for “Twinkle Toe Shoes”. During World War II, bananas were rationed and the company was forced to switch to vanilla cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. The original flavor was occasionally found in limited-time promotions, but the company used strawberry cream for most Twinkies. In 1988, Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream. The product was soon dropped. Vanilla’s dominance over banana flavoring would be challenged in 2005, following a month-long promotion of the movie King Kong. Hostess saw its Twinkie sales rise 20 percent during the promotion, and in 2007 restored the banana-cream Twinkie to its snack lineup. – Wikipedia

In addition to vanilla and banana cream filled Twinkies, limited editions have sometimes been found with strawberry, chocolate or blueberry fillings, and even a chocolate covered Twinkie with cherry filling.

twinkie_limited_strawberry_chocolate

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2 comments

  1. That’s a day to celebrate !


    • Yum!



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